Production Assistant - Contract

2026 MiLB x New Era Copa de la Diversión

Every cap tells a story, and this year, I had the privilege of contributing to the 2026 MiLB x New Era Copa de la Diversión campaign. It was an honor to collaborate with 4th and Crawford, Public House Creatives, and an incredibly talented team to celebrate Hispanic and Latino heritage through the intersection of culture, community, and baseball. My role included coordinating talent outreach for the campaign shoot, liaising with influencer management teams to communicate partnership deliverables and content requirements, and assembling PR boxes for players, influencers, and members of the press. I’m grateful to have contributed to a campaign that celebrates cultural identity and representation while bringing meaningful stories to life.

Events Assistant - Contract

2026 All-Star Weekend

Supported event operations and logistical coordination for NBA All-Star Weekend, overseeing setup and breakdown activities to ensure efficient execution and operational readiness. Facilitated stakeholder engagement by addressing needs, coordinating on-site support, and maintaining a high standard of service throughout the event. Proactively identified operational challenges and collaborated with management to implement solutions, while partnering with the NBA Global team to align event execution with strategic objectives and ensure successful delivery.

Senior Paid Ad Specialist

May 2025 - June 2026

Managing multi-million-dollar budgets across search, social, and programmatic channels to drive scalable revenue growth. Proven track record of increasing ROAS by 30%+ and reducing CPA through advanced audience segmentation, data-driven bid strategies, and structured A/B testing frameworks. Expert in full-funnel performance marketing, attribution modeling, and conversion optimization, with deep hands-on experience in Google Ads, Local Service Ads, GA4, and advanced tracking implementations. Strong cross-functional leader who partners with creative and analytics teams to deliver actionable insights, optimize performance, and present strategic recommendations to executive stakeholders.

Paid Ad Specialist

Supported the management and optimization of digital marketing campaigns across search, social, and programmatic channels to drive revenue growth and improve campaign performance. Contributed to improving ROAS and reducing CPA through audience segmentation, data-driven bidding strategies, and A/B testing. Experienced in full-funnel performance marketing, attribution, and conversion optimization, with hands-on knowledge of Google Ads, Local Services Ads, GA4, and tracking implementations. Collaborated with creative and analytics teams to evaluate campaign performance, identify optimization opportunities, translate data into actionable insights, and support planned strategy.

Content Producer

July 2024 - April 2025

Managed end-to-end content production, including casting and selecting on-screen talent aligned with creative objectives. Led talent briefings to communicate direction, tone, and performance expectations clearly. Wrote scripts and guided improvisation during shoots to create authentic, engaging content. Oversaw video production from pre-production through post, ensuring timely delivery and high-quality output.

Wholesale Representative

Aug 2023 - March 2024

Managed a portfolio of 100+ wholesale accounts, maintaining strong client relationships and driving consistent revenue growth. Conducted regular outreach, product presentations, and account reviews to identify opportunities for expansion and increased sales. Coordinated order management, inventory needs, and merchandising support to ensure seamless operations across accounts. Collaborated with internal teams to execute sales strategies and meet or exceed quarterly targets.

Social Media Manager

April 2022 - Feb 2023

Managed social media strategy and daily operations, creating and publishing content to drive engagement and support organizational goals. Collaborated with nonprofit partners to develop training programs for leaders, focusing on effective digital communication and platform best practices. Led workshops and one-on-one sessions to build social media skills and confidence among team members. Monitored performance metrics to refine strategies and amplify impact across campaigns.

Marketing Manager

Oct 2021 - Jan 2022

Led marketing strategy for a real estate-focused marketing company, developing campaigns to promote property listings and client brands. Oversaw content creation across digital channels, including social media, email, and listing platforms, to drive lead generation and engagement. Analyzed market trends and performance data to identify opportunities and optimize campaign effectiveness. Collaborated with agents and clients to align marketing initiatives with sales goals and maximize visibility.

Marketing Coordinator

Supported the execution of marketing campaigns for real estate clients, coordinating timelines, assets, and deliverables across multiple channels. Assisted in creating and scheduling content for social media, email, and property listings to enhance visibility and engagement. Conducted market research and tracked performance metrics to identify trends and areas for improvement. Collaborated with agents, designers, and vendors to ensure cohesive branding and timely campaign execution.